City recognized for social media campaign for recruitment

Thu, 09/06/2018 - 14:00

The City's social media campaign created last year by the Communications Department to enhance public safety personnel recruitment won a City/County Communications and Marketing Association (3CMA) Silver award for best use of Facebook.

The successful campaign featured several photos of local officers and firefighter/paramedics and the reasons why their service makes a difference in the community or why they chose Winchester. Both campaigns resulted in more applications being received by qualified applicants which filled many vacancies for both new and hard-to-fill positions.

Social Media Graphics:

Police social media ad - INTEGRITY

Firefighter recruitment ad - improve lives

Firefighter recruitment ad - CALM

Police recruitment - Service

Firefighter recruitment ad - FAMILY

Police recruitment ad - COMMUNITY