Following a successful implementation of the tourism industry and local knowledge training program in the spring, the Winchester-Frederick County Convention and Visitors Bureau (CVB) will be offering a second round of its popular Tourism Ambassador training program on Wednesday, October 3 from 2-4 pm at the Bright Box Theatre.
The Tourism Ambassador program was created to educate local employees, businesses and attractions about the healthy local tourism industry. It offers front line staff and managers the tools needed to better promote the area and engage with customers. This complimentary program will cover tourism industry information, a highlight of local and regional tourism assets, and front-line strategies on how to correctly engage with tourists and answer the oft-asked question, "what is there to do around here?"
Any business or attraction that interacts with visitors to the Winchester-Frederick County area is welcome to attend. These include, but are not limited to, restaurants, hotels, real estate offices, farm markets, shops and boutiques, convenience and gas stations, attractions, museums, libraries, and coffee shops.
Participants must register online in advance for the training at www.EventBrite.com. The events can be found by searching for “tourism ambassador” in Winchester, Virginia. The event details and registration links are also available on the tourism office’s Facebook page at www.Facebook.com/visitwinchesterva. Questions should be directed to CVB staff at (540) 542-1326 or firstname.lastname@example.org.
The training is free for attendees, and includes certification after successful completion of a test at the end of the session. The businesses where the attendees work will also receive a complimentary window cling indicating they have a Certified Tourism Ambassador on staff and those businesses will also receive mention on a special page that is being developed on the www.VisitWinchesterVA.com website.
“It’s very common for employees in an area to not be experts on the local attractions,” says CVB Executive Director Justin Kerns. “However, they are the ones who face the visitors day in and day out, year-round. We want to help them be able to confidently answer questions and thereby help their businesses by creating a dialogue and level of trust with those customers.”
The Winchester-Frederick County CVB is a joint-funded tourism office that develops and promotes the thriving local tourism industry which brings approximately $259 million in annual tourism spending to the combined City of Winchester/Frederick County area. www.VisitWinchesterVA.com.