Check back next year for 2024 Festival information.
The Bloom is an annual event organized by the Shenandoah Apple Blossom Festival private organization and held in the City of Winchester and Frederick County. Attracting crowds in excess of 250,000 people, the festival includes over 10 days of events such as the Old Town Wine & Fine Arts Festival, Apple Blossom Carnival, dances, parades, band concerts, sporting events, luncheons, parties, and much more.
Although the City of Winchester local government does not organize this event, several City departments are involved in making sure festival activities are permitted and safe. Below is important information you may find useful during this year's festival.
City's 2023 Apple Blossom Week Schedule:
- City Offices - City offices will be closed on Friday, May 5. To make a bill payment (personal property taxes, real estate taxes & utility bills), please visit the City's pay online web page, or place your payment in the available drop boxes.
- Park Rec Center - The War Memorial Building/Rec Center in Jim Barnett Park will be closed on May 5-6.
- Joint Judicial Center (courts) - Closed all day on Friday, May 5.
- WinTran - Public transit service will be closed on Friday, May 5.
- Refuse Collection - Trash and recycling collection will operate on normal schedule, except Friday’s (May 5) trash will be collected early. If your trash is usually collected on Fridays, but your trash out by 5 am on May 5.
- Winchester-Frederick County Visitors Center - The Visitors Center located at 1400 S. Pleasant Valley Road will be open daily from 9:00 am-5:00 pm.
- Parking - Braddock Autopark will be closed from 12 pm on Friday, May 5 through midnight on Saturday, May 6. Garage Info
2023 Festival Event Information
If you are looking for information about Festival events, history, news, merchandise, etc., visit the official Shenandoah Apple Blossom Festival website, TheBloom.com, for all of the details.
2023 Dates: April 28-May 7
Road Closures and Detours
Click here for a full list of road closures: May 4-7, 2023
Bag Checks/Prohibited Items
Safety is a priority during The Bloom. Bags will be checked at the entrances into a number of events, including:
- Bloomin' Wine Fest
- All tent events and events held at the Shenandoah University Event Center
- Queen's Coronation at John Handley High School (firearms and other weapons prohibited in accordance with Virginia Code § 18.2-308.1
The following items are prohibited at the above-mentioned events:
- Backpacks/large bags (14x9)
- Alcohol and illegal drugs
- Food, snacks, beverages or coolers
- Animals (except for service)
- Aerosol/spray cans
The Winchester Police Department strongly recommends that guests do not bring bags, backpacks, handbags or purses to events unless it is absolutely necessary to do so. Diaper bags that have necessary items for small children are permitted.
Medical Aid Stations
A Medical Aid Station is located at the end of the parade route near the McDonald's restaurant at the intersection of Gerrard and Cameron Streets, plus other emergency units are located near the parade routes. If you need medical attention and cannot get to the emergency station or units on your own, dial 9-1-1 for emergency service.
Parade line-up routes and traffic detours create changes to on-street parking areas close to all of the events. Do not park on streets marked "Closed to Parking" - pay close attention to parking restriction signs or your vehicle will be towed. If your vehicle does get towed, contact the City's non-emergency assistance line at (540) 662-4131 to get its location.
Parking in Old Town
With the street closings and parking restrictions to be implemented during the Bloom, the parking garages are the best alternative. The four downtown garages are one block from the parade route and the Midway.
NOTE: Credit cards only. No cash accepted. Reserved parking tickets will NOT be sold.
Wine Fest Parking*
A parking fee of $10 will be collected at the gate of all four garages starting at 12:30 pm on Friday, April 28, and 8:30 am on Saturday, April 29.
Firefighter and Grand Feature Parades*
A parking fee of $15 will be collected at the gate of all four garages starting at 9 am on Friday, May 5, and 8 am on Saturday, May 6. NOTE: Braddock Autopark will be closed 12 pm on Friday, May 5 through midnight on Saturday, May 6. Once the gate is closed, vehicles will not be able to enter or exit.
Monthly Tenant Access
Click here for details (scroll to end of page).
*Subject to change
Pets are not permitted inside Shenandoah Apple Blossom ticketed events.
Pets are also not allowed to enter the Loudoun Street Mall area during Apple Blossom events on Friday, May 5 and Saturday, May 6. The prohibited area is defined as the area north of Cork Street, south of Fairfax Lane, east of Braddock Street and west of Cameron Street inclusive of the named streets. This is for the pets’ safety as well as the safety of the festival attendees. Your cooperation is greatly appreciated.
The dates and restrictions are: Noon on Friday, May 5 to 6 pm on Saturday, May 6. Permitted animals include: (1) service animals, (2) vendors that have obtained written authorization from the Chief of Police, and (3) residents living within the designated area can to walk their animals to and from their residence but may be required to show proof of residency while walking their animals through designated areas.
DO NOT call 9-1-1 or the public safety non-emergency line for festival information.
|Festival activities and events||Shenandoah Apple Blossom Festival Organization||540-662-3863||M-F, 8 am-4 pm|
|City's Public Safety Information Resource Center||540-533-1382 or
|May 4-5, 8 am-5 pm
May 6, 8 am-noon
|Winchester Emergency Communications Center||540-662-4131||24/7|
|Downtown parking garages,
lots and metered spaces
|Winchester Parking Authority||540-722-7575||M-F, 8 am-5 pm|
|Emergencies ONLY||Winchester Emergency Communications Center||9-1-1||24/7|