The Bloom is an annual event organized by the private Shenandoah Apple Blossom Festival organization and held in the City of Winchester and Frederick County. Attracting crowds in excess of 250,000 people, the festival includes over 30 events such as the Old Town Wine & Fine Arts Festival, Apple Blossom Carnival, dances, parades, band concerts, luncheons, parties and much more.
Although the City of Winchester local government does not organize this event, several City departments are involved in making sure festival activities are permitted and safe.
City's 2019 Apple Blossom Week Schedule:
- City Offices - Most City offices will close at noon on Friday, May 3. To make a bill payment (personal property taxes, real estate taxes & utility bills), please visit the City's pay online web page, or place your payment in the black box outside Rouss City Hall.
- Park Rec Center - The War Memorial Building/Rec Center in Jim Barnett Park will close early (3:00 pm) on Friday and will be closed all day on Saturday, May 4 and Sunday, May 5.
- Joint Judicial Center (courts) - Closed all day on Friday, May 3.
- WinTran - Public transit service will be closed on Friday, May 3 and Saturday, May 4. Regular operations will resume on Monday, May 6 at 6:00 am.
- Refuse Collection - Refuse and recycling collection will operate on normal schedule, except Friday’s (May 3) refuse will be collected early. Residents and businesses that normally have their refuse collected on Fridays are encouraged to put their refuse out Thursday evening (May 2) or before 5 am on Friday, May 3.
- Winchester-Frederick County Visitors Center - The Visitors Center located at 1400 S. Pleasant Valley Road will be open every day from 9:00 am-5:00 pm.
2019 Festival Event Information
If you are looking for information about Festival events, history, news, merchandise, etc., visit the official Shenandoah Apple Blossom Festival website, TheBloom.com, for all of the details.
2019 Dates: April 26-May 5
Road Closures and Detours
|May 2-4||Piccadilly||Cameron||Braddock||5 pm TH-1 am SA||Apple Blossom Festival Midway|
|N. Loudoun||N. Avenue||Piccadilly||"||"|
|May 3||Cameron||Gerrard||Wyck||Noon-8:30 pm||Firefighters' Parade Line Up|
|May 3||Firefighters' Parade route (detour map)||5:30-8:00 pm||Firefighters' Parade|
|May 3||Handley Blvd||Braddock||JHHS||1:30 pm-6 pm||Kids Bloomin' Mile|
|May 3||Valley Ave||Handley Blvd||Jefferson||4 pm-6 pm||Kids Bloomin' Mile|
|Handley Service Road||Jefferson||JHHS||"||"|
|University Drive||Pleasant Valley||Millwood||9 am-6 pm||Weekend in the Park|
|May 4||Braddock||Valley Ave||Fairfax||8 am-7 pm||10K race & Grand Feature Parade|
|Jubal Early||Valley Ave||Loudoun||"|
|Grand Feature Parade route (detour map)||"|
|Maple Street||Cork||University Drive||9 am-6 pm||Weekend in the Park|
|May 5||Bridgeforth Drive (Jim Barnett Park)||Cork||War Memorial Building||9 am-6 pm||Weekend in the Park|
Bag Checks/Prohibited Items
Safety is a priority during The Bloom and bags will be checked at the entrances into a number of events including (but not limited to):
- Bloomin' Wine Fest
- All tent events and events held at the Shenandoah University Event Center
- Queen's Coronation
- Weekend in the Park
The following items are prohibited at the above mentioned events:
- Backpacks/large bags (14x9)
- Alcohol and illegal drugs
- Weapons/knives of any kind
- Any item that could be used as or construed to be a weapon
- Food, snacks, beverages or coolers
- Animals (except for service)
- Aerosol/spray cans
The Winchester Police Department strongly recommends that guests do not bring bags, backpacks, handbags or purses to events unless it is absolutely necessary to do so. Diaper bags that have necessary items for small children are permitted.
Medical Aid Stations
A Medical Aid Station is located at the end of the parade route near the McDonald's restaurant at the intersection of Gerrard and Cameron Streets, plus other emergency units are located near the parade routes. If you need medical attention and cannot get to the emergency station or units on your own, dial 9-1-1 for emergency service.
Parade line-up routes and traffic detours create changes to on-street parking areas close to all of the events. Do not park on streets marked "Closed to Parking" - pay close attention to parking restriction signs or your vehicle will be towed. If your vehicle does get towed, contact the City's non-emergency assistance line at (540) 662-4131 to get its location.
Parking in Old Town
With the street closings and parking restrictions to be implemented during the Bloom, the parking garages are the best alternative. The four downtown garages are one block from the parade route and the Midway.
- Wine Festival: A parking fee of $10 will be collected at the gate at all four downtown garages from 1-9 pm on Friday, April 26 and from 9 am-5 pm on Saturday, April 27.
- Friday, May 3 - Garages will be open from 10 am to 10 pm (Loudoun, Court Square and George Washington Autoparks only).
- Saturday, May 4 - Garages (Loudoun, Court Square and George Washington Autoparks only) will open at 8 am and will not have a set closing time.
- Braddock Autopark will be closed from Friday, May 3 at 3:00 pm to Saturday, May 4 at midnight.
- Reserved parking - Purchase reserved parking in a garage for either May 3 or 4 for $15 per day (cash or check). Stop by the George Washington Autopark (128 N. Cameron Street) to purchase a reserved parking ticket. If space is still available on Friday or Saturday, you can park in the garages for $15 (CASH ONLY).
- Handicap Parking:
- Handicapped parking is available at each Apple Blossom sponsored event. It is recommended that residents utilize downtown parking garages for the Grand Feature Parade.
- Handicapped parking for Weekend in the Park will be available in front of the War Memorial Building.
- Do not park on streets that are closed to parking.
Pets are not permitted inside Shenandoah Apple Blossom ticketed events.
Pets are also not allowed to enter the Loudoun Street Mall area during Apple Blossom events on Friday, May 3 and Saturday, May 4. The prohibited area is defined as the area north of Cork Street, south of Fairfax Lane, east of Braddock Street and west of Cameron Street inclusive of the named streets. This is for the pets’ safety as well as the safety of the festival attendees. Your cooperation is greatly appreciated.
The dates and restrictions are: Noon on Friday, May 3 to 6 pm on Saturday, May 4. Permitted animals include: (1) service animals, (2) vendors that have obtained written authorization from the Chief of Police, and (3) residents living within the designated area can to walk their animals to and from their residence but may be required to show proof of residency while walking their animals through designated areas.
The Winchester Police Department will be utilizing the Apple Blossom Festival’s Smartphone App to keep local residents and festival attendees informed about emergency situations including traffic hazards and areas to avoid. Those who sign up will be notified through push notifications. Download the app today and remember to activate notifications so you can stay informed.
Safety Tips and Important Numbers
DO NOT call 9-1-1 or the public safety non-emergency line for festival information.
|Festival activities and events||Shenandoah Apple Blossom Festival Organization||540-662-3863||M-F, 8 am-4 pm|
|City's Public Safety Information Resource Center||540-545-4737 or
|May 2-3, 8 am-5 pm
May 4, 8 am-noon
|Winchester Emergency Communications Center Non-emergency Line||540-662-4131||24/7|
|Downtown parking garages,
lots and metered spaces
|Winchester Parking Authority||540-722-7575||M-F, 8 am-5 pm|
|Emergencies ONLY||Winchester Emergency Communications Center||9-1-1||24/7|